The Autograph Collection provides Marriott with another attractive platform for future global growth.
There are currently plans to add approximately 25 hotels through 2010 with locations throughout the world. "Each hotel will be highly unique and distinct with its own identity, appealing to a growing segment of our customers who are looking for an experience that an independent hotel can deliver." "The Autograph Collection will take the innovative approach of grouping these iconic hotels according to the unique experience that guests are seeking whether it's a resort, historic hotel, boutique arts, or urban edge hotel in a dynamic gateway city," said Don Semmler, executive vice president of brand management for Marriott International. (NYSE: MAR) launched today The Autograph Collection, a new brand within the company's global portfolio comprised of upper upscale and luxury, independent, hotels with distinctive personalities in major cities and desired destinations worldwide.
11 /PRNewswire/ - Marriott International, Inc.
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