I know this doesn’t sound inspiring and even lacks glamour, but believe me there are multiple benefits. And that’s creating an editorial calendar. Every content creator at some point in time will wrestle through difficult seasons of creating content.Īs a marketing director for a B2B SaaS company, I know this feeling all too well.īut there’s one thing that can help you, me, and our teams sustain the work we are inspired to create. It doesn’t matter if you’re creating one piece of content per day, week, or month. And then … nothing.Īnd the demands of your day- to-day business provide you with little to no time to do anything about it. There may be those moments of inspiration-where you or your team conjure up a flurry of ideas. This is especially true with marketing media companies. There’s one common challenge every business faces:įrom the demands of writing blog posts, updating church media, exploring new opportunities, and more, every content team will face the challenge of consistently creating content. Use this checklist to help you map out blog posts, podcasts, emails, and more.įiled Under: Content Marketing, Marketing 9 Reasons Why You Must Create an Editorial Calendar In the meantime, here’s the nitty-gritty to creating your own editorial calendar. The little steps you take today will lead to an avalanche of momentum tomorrow. The most important thing you can do is to get started. Discover how your day-to-day life responds.īut don’t let this discourage you from creating content. Get a feel for how quickly you can create content. If you’re just getting started, I suggest starting slow. Your experience, skills, and life circumstances (family, employment, etc.) will influence how much you can create. But for individuals, small businesses, and startups, editorial calendars can be simple and straightforward.īefore moving on, there are a few housekeeping items I want to run by you.įirst, it’s essential to figure out how much time you can realistically commit to creating content. Sure, for magazines, news organizations, or multimillion-dollar marketing campaigns, there’s a lot of moving parts.
Creating an editorial calendar doesn’t have to be complicated.
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